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Computer Consulting: Don’t Market The 90’s Way

The 90’s was a time of certification for computer consulting businesses. Everyone touted what formal partnerships they had with what major corporations. “Hire us because we’re a Novell certified shop” or “Hire us because we’re an IBM business partner.” Most consultants aren’t leading with that anymore because they don’t want to be perceived as an extension of that company sales force. They want to be perceived as their own brand of computer consulting. The Benefits of Partner........ Read More

Computer Consulting: Do Your Homework

Beware of vendors who ask you to explain what you do in your business. Instead, give a basic explaination of what your computer consulting business is all about so a client can determine if he has any product or service that’s in your picture. Rather than be reactive, go to the interview being proactive! Know what they are doing before you go in and be prepared to help them with their needs. Computer Consulting: Research to Prepare for Your Meeting Even though it might take you 30 to 45 minu........ Read More

Computer Consulting: How Do You Find Sweet Spot Clients?

Where do you find clients that are going to spend $1,000 to $2,000 a month on IT computer consulting services on an outsourced basis? You need to evaluate each client. Are they big enough to need a real server, a real firewall a real backup solution and offsite or online backup? Do they need to emphasize security, power protection, virus protection? Do they need a real professional for their IT needs? network support and LAN-WAN support? Your ideal customers can’t........ Read More

Computer Consulting Time Constraints

Where can you find time to do it all? How can you devote time to finding long-term B2B computer consulting clients when you're already working 60, 70, 80 hours a week? There's no easy answer. In this article, you'll learn some possible options for finding long term clients in computer consulting. Do a Time Study Really looking at where you spend most of your time and figure out if there are some things that you're doing that you can afford to delegate (or automate or eliminate). For insta........ Read More

Computer Consulting 101 Hiring Tips (part 1 Of 2)

Does your business need the services of a computer consulting firm? Before you rush out and hire the first techie or slick-salesperson that knocks on your door, be sure to consider these favorite Computer Consulting 101 hiring tips for screening and interviewing local computer consulting firms. In this first in a two-part series, we’ll look the root of the problem, as well as the four most basic criteria that you’ll need to ask about when searching for computer consulting vendors. Computer ........ Read More

Computer Consulting Business: Hardware Warranty Services

As a computer consulting business, you shouldn’t be spending precious time and your clients’ limited budgets troubleshooting a malfunctioning monitor or CD-RW drive. If your computer consulting business is large enough that you have both senior-level and technician-level staff, you’re probably already doing a great job of directing workload to the right personnel. Are You a Company of One? However, if you are a small computer consulting business, where perhaps you are the "company", it........ Read More

Small Business Computer Consulting: Smart Marketing

In small business computer consulting, it can be easy to get yourself into money trouble really fast. Conserve your precious capital by avoiding some of the common mistakes when marketing your small business computer consulting firm. Perform Tests Whenever you’re doing any marketing with your small business computer consulting firm, think about being able to run smaller, measured tests before making big marketing bets. It can be something as simple as direct mail. Don’t mail five or ten ........ Read More

Computer Consulting: Should You Work With Micro Businesses?

When it comes to computer consulting with micro businesses, look at the margins issue. You will always have a certain amount of hours that you’re forced to eat because you can’t bill for it. When you have a larger base of computer consulting clients to spread it over, a loss is a lot easier to swallow. "Eating" a Loss is Easier with Big Clients Than Small Ones For example, if you have a customer that’s billing $2,000 a year with you and you’re forced to eat a $500 job, you’ve sacri........ Read More

Computer Consulting: Do You Keep Your Micro Clients?

A big question, especially among newly established computer consulting professionals is this: “I have some smaller clients with two to five PCs. Since they’re very close and they’re willing to pay our hourly rate and understand that I can schedule them when I can, is there a problem in keeping them as clients? Until I establish myself with more larger clients, I’d hate to lose this income.” Are Micro Clients Taking Up Too Much of Your Time? This is more of a focus and a time manage........ Read More

More Computer Consulting 101 Hiring Tips (part 2 Of 2)

Does your company need to retain the services of a competent computer consulting firm, but you have no idea how to really evaluate “competence”? In the first part of this two-part series on Computer Consulting 101 hiring tips, we looked at why small businesses find it so difficult to hire good computer consulting companies, as well as four basic questions that you must be addressed when searching for a new computer consulting vendor. Now in this second and final installment of this two p........ Read More

Computer Consulting: Should You Buy A Franchise?

You can approach the decision whether or not to buy a franchise in many different ways. There are many pros and many cons with franchise organizations. In this article, we'll explore the pros and cons with franchise organizations in computer consulting. The Pros o You get the trappings of being part of a larger company. o You get a peer support network that's built into the organization. o You get a lot of tools and resources. o You have people to go to with problems. The Cons There is a fli........ Read More

Computer Consulting: Finding Prospects Among Your Leads

How do you narrow down your leads and find your prospects? In this article, you'll learn some criteria that will help you narrow down your computer consulting leads and take them to the next step. One is finding your industry focus. You must laser beam your target market. You need to stand out tremendously from the crowd because everyone other computer consulting professional is chasing after the same hardware services, LAN, and the exact same advertising. But there are two other really big........ Read More

Computer Consulting: Weeding Out Time Wasters

When you’re in the computer consulting business, you’re selling your personality, you’re selling your charisma, and you’re certainly selling your business knowledge. Most specifically, however, at the end of the day, you are selling your time. You can’t afford to waste it. You need to be able to account for every hour that you spend, regardless of whether it’s billable, whether it’s sales function, whether it’s prospecting, or whether it’s administrative. In this article you'l........ Read More

Computer Consulting Business: Find The Right Clients

If you really want to make a decent living and want to have a good, successful, viable computer consulting business, sooner or later you have to narrow down your focus and develop a keen intuition. Additionally, you have to become good at spotting the best small businesses accounts. The Small Business Myriad There are millions of small businesses in the U.S. and there are millions of small businesses abroad. There’s a pretty good chance that there are thousands, if not tens of thousands, o........ Read More

Computer Consulting And Virtual It

Do you own or manage a computer consulting company? Would you like to achieve greater small business success? If so, then get ready to learn why most computer consulting companies get IT (Information Technology) wrong and what you can do about IT. The Problem: Why Most Computer Consulting Companies Get IT Wrong Most owners of computer consulting companies make their jobs much harder than need be. Why? Because these computer consulting business owners fall in love with the technology… and vie........ Read More


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