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The Translation And Localisation In Video Games

RRP $370.99

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This book is a multidisciplinary study of the translation and localisation of video games. It offers a descriptive analysis of the industry - understood as a global phenomenon in entertainment - and aims to explain the norms governing present industry practices, as well as game localisation processes. Additionally, it discusses particular translation issues that are unique to the multichannel nature of video games, in which verbal and nonverbal signs must be cohesively combined with interactivity to achieve maximum playability and immerse players in the game's virtual world. Although positioned within the theoretical framework of descriptive translation studies, Bernal-Merinoincorporates research from audiovisual translation, software localisation, computer assisted translation, comparative literature, and video game production. Moving beyond this framework,Translation and Localisation in Video Games challenges some of the basic tenets of translation studies and proposes changes to established and unsatisfactory processes in the video game and language services industries.


Experiments In Automated Generation Of Games

RRP $237.99

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Electronic, video and computer games have captured the interest of younger generation during the past years and have become the primary source of relaxation and fun for many. The public demand for choices in computer games has increased and there is a need to automate the process of game development. In this book we introduce a methodology for automated generation of entertaining games. The genres we address are board based games and video games. We use evolutionary algorithms to generate new and entertaining games using our proposed entertainment metrics as the fitness function.


How To Create Fantasy Art For Computer Games

RRP $39.95

This book is a practical guide on how to create artwork for computer games - a burgeoning area in which thousands of artists are hired each year.

The guide mostly focuses on fantasy art but the information it gives on media - both traditional and digital, doodling, light, mass and negative space creatures, game genre, working with models, composition, perspective, character development, interactive environments, and atmosphere is pertinent to all computer art.

A gallery of fine art and illustration collections is also included making this book the ideal introduction to the world of producing computer art and encouraging turning a creative hobby into a career.

About the Author

Bill Stoneham has been a professional fine artist for over 30 years. He has worked in both feature film and effects studios and for the last 20 years he has been creating computer art for computer games companies such as Lucas Arts and Edios, amongst others.


Synergetic Computers And Cognition

RRP $299.99

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This book presents a novel approach to neural nets and thus offers a genuine alternative to the hitherto known neuro-computers. The new edition includes a section on transformation properties of the equations of the synergetic computer and on the invariance properties of the order parameter equations. Further additions are a new section on stereopsis and recent developments in the use of pulse-coupled neural nets for pattern recognition.


Local Players In Global Games

RRP $344.95

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What happens when previously autonomous firms from different countries, each with their own identities, routines and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do mutual misunderstandings and the unintended consequences of strategic interaction among the players' lead instead to endemic conflict and disintegration?
This book tackles these novel and important questions through an empirical study of the strategic constitution of an 'actually existing' multinational. It does so by tracing the historical construction of the multinational corporation from the confluence of multiple formerly independent firms and analyzing the interacting web of strategies pursued by different actors within it. The analysis reveals how workers, unionists, subsidiary managers, and corporate executives pursue separate strategic games rooted in their local contexts, whose global outcome contrasts sharply with idealized views of the multinational as an integrated and coordinated organization.
By comparing these findings to those of the broader literature, the book proceeds to a theoretical examination of the challenges of managing the multinational, and the difficulties of resolving them through conventional organizational means. The authors propose new procedural solutions aimed at fostering mutual recognition and knowledge exchange within the multinational corporation, and explore how a multinational public may be created to press for the necessary reforms in corporate governance. As the success of such reforms is far from preordained, the book concludes with a series of alternative scenarios that illustrate the many obstacles to a smooth continuation of the globalization process.
This is an important and original study of significance for researchers, academics, and advanced students of international business, business strategy, comparative management and organizational studies.



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